About Me

My Past and Present.

In 2020, I graduated from the University of South Florida with a Bachelor of Arts in Psychology. Following this, I pursued a Master of Management in Integrated Business, completing my degree in August 2021.

With a solid foundation in psychology and a thirst for knowledge, I accumulated five years of work experience during my academic journey. In various childcare positions, I honed professional skills such as behavior management, conflict resolution, and exceptional customer service. My commitment to growth led me to undertake two internships during my Master's Program, where I refined analytical, developmental, engagement, and sales skills.

In my most recent role with OpenHouse Home Insurance as a Marketing Coordinator, I spearheaded transformative brand strategy initiatives across digital, creative, and technology departments. Focused on collaboration and problem-solving, I increased social media engagement by an impressive 491%, expanding our following by 20.8%. In the realm of direct marketing, I crafted and executed strategies using CRM tools, driving lead generation and customer retention.

My analytical skills developed as I monitored campaign performance, presented findings to the executive team, and optimized direct mail prospecting lists based on optimum risk. Notably, I established a clear and consistent brand framework, elevating credibility and awareness. My strategic use of data enhanced outreach effectiveness and streamlined operations, leaving a lasting impact on brand strategy and optimization at OpenHouse Home Insurance.

My Experience

OpenHouse Home Insurance

Marketing Coordinator

Nov 2022- Sept 2023

 

In overseeing direct marketing strategies, I utilized CRM tools to coordinate email campaigns targeting lead generation and customer retention. Collaborating seamlessly with cross-functional teams, we crafted visually compelling materials. My analytical acumen took center stage, monitoring campaign performance through reporting dashboards, conducting in-depth analyses, and presenting insights to the executive team. Simultaneously, in the realm of social media, my leadership resulted in a remarkable 491% increase in engagement and a noteworthy 20.8% growth in followers. This not only enhanced brand credibility but also heightened awareness, driving substantial traffic to the company website. A key achievement was establishing a clear and consistent brand framework, fostering trust and awareness among the audience.

D.R. Horton

Marketing Coordinator

Oct 2021- Present

 

In my current position with D.R. Horton I support the marketing and sales initiatives of the company. That includes project positioning, timelines, social media, sales center image, advertising, signage, and collateral design. I am responsible for identifying, prioritizing, and initiating division marketing objectives, creating, and communicating marketing targets. I have successfully planned and executed sales and marketing events. And I strategically target messaging based on statistical data, while enforcing the standards of the companies branding.

Make-A-Wish

Marketing/Events Intern

Jan 2021- May 2021

 

During my time with Make-A-Wish I was able to assist in creating, editing, and updating marketing collateral for events that raised over $800,000. I researched and connected with potential donors. I assisted with the logistics for events, including contacting and coordinating vendors. And I was responsible for accurate data entry utilizing Raisers Edge and OneCause.

Funds2Orgs

Intern

Sept 2020- Jan 2021

 

While employed with Funds2Orgs I learned a lot about several aspects of business. I was responsible for accurate data entry. I prepared marketing materials to be mailed to potential partners. I conducted research to reduce costs of return mail. And I was able to take advantage of my Microsoft Excel Certification to create accurate graphs, charts, and pivot tables.

Carrollwood Day School

Aftercare Counselor

Oct 2019- July 2020

 

During my time with Carrollwood Day school I was able to develop and maintain a safe and fun environment for up to 60 students. I guided and taught a range of activities. I ensured student safety and followed crisis management procedures, while instructing students in daily routines and tasks.

Health First

Kid Fit Associate

July 2018- May 2020

 

Working with Health First I was responsible for providing care for up to 20 children, aged from 6 weeks to 12 years. I developed and conducted activities while providing a safe and structured environment. And I provided feedback to parents of child's progress and behavior to provide a better experience for the child.

My Education

  • University of Central Florida

    Master of Science in Management, Integrated Business

    Graduated August of 2021

  • University of South Florida

    Bachelor of Arts in Psychology

    Graduated May of 2020